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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~subject:"USA"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
USA
Consumer behaviour
667
Konsumentenverhalten
667
Social Web
626
Social web
626
Internet marketing
488
Online retailing
296
Online-Handel
296
Beziehungsmarketing
212
Relationship marketing
212
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209
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209
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188
Virales Marketing
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Digitalisierung
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Filieri, Raffaele
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Peltier, James
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Ko, Eunju
7
Fesenmaier, Daniel R.
6
Milne, George R.
6
Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
5
Dwivedi, Yogesh Kumar
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Kim, Juran
5
Choi, Jeonghye
4
Mattila, Anna S.
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
4
Wu, Luorong
4
Xiang, Zheng
4
Yoon, Sukki
4
Bartikowski, Boris
3
Bright, Laura F.
3
Choi, Yung Kyun
3
Donthu, Naveen
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Hajli, Nick
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Kim, Alex Jiyoung
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Kim, Hye-yŏng
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Kim, Jihye
3
Kim, Min-Seong
3
Krishen, Anjala S.
3
Law, Rob
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Lee, Hyun-hwa
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Lin, Zhibin
3
Marder, Ben
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Mariani, Marcello M.
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Morgan-Thomas, Anna
3
Mpinganjira, Mercy
3
Okazaki, Shintaro
3
Pan, Bing
3
Plangger, Kirk
3
Ruiz Mafe, Carla
3
Schibrowsky, John A.
3
Seo, Yuri
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Working paper / National Bureau of Economic Research, Inc.
604
International journal of internet marketing and advertising : IJIMA
216
NBER working paper series
213
Journal of retailing and consumer services
191
SpringerLink / Bücher
183
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
165
The electricity journal
145
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
Journal of advertising research
134
Review of industrial organization : RIO
133
Discussion paper / Centre for Economic Policy Research
128
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
119
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Springer eBook Collection
111
Information systems research : ISR
109
The American economic review
109
Working paper
109
Journal of internet commerce
107
Technological forecasting & social change : an international journal
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
International journal of electronic marketing and retailing : IJEMR
102
International journal of hospitality management
100
The journal of law & economics
98
Yale journal on regulation
95
Journal of banking & finance
92
CESifo working papers
88
Tourism management : research, policies, practice
88
Business horizons
87
Journal of regulatory economics
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
85
The review of financial studies
85
Economic review
82
The review of economics and statistics
81
International journal of industrial organization
80
Journal of promotion management : innovations in planning and applied research
79
Working paper series / European Central Bank
78
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ECONIS (ZBW)
534
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1
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534
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1
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
Saved in:
2
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
3
Examining authenticity on digital touchpoint : a thematic and bibliometric review of 15 years' literature
Vo, Diem-Trang
;
Nguyen Quynh Mai
;
Long TV Nguyen
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 463-484
Persistent link: https://www.econbiz.de/10015062447
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
6
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
9
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
10
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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