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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Direct marketing : an international journal
3
Global journal of business management : GJBM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of business performance management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Central European business review : CEBR
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Der Markt : international journal of marketing
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of business economics : JBE
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Journal of consumer behaviour : an international research review
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Journal of financial services marketing : JFSM
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Journal of marketing
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Management research review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Market : review for marketing theory and practice
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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The journal of personal selling & sales management : JPSSM
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
2
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
3
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
4
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
5
Methods of variable pre-selection for net score modeling
Michel, René
;
Schnakenburg, Igor
;
Martens, Igor von
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10010222786
Saved in:
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