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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
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Brock, Christian
Blut, Markus
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Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
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2
Understanding anthropomorphism in service provision : a meta-analysis of physical robots, chatbots, and other AI
Blut, Markus
;
Wang, Cheng
;
Wünderlich, Nancy V.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10012587368
Saved in:
3
E-service quality : a meta-analytic review
Blut, Markus
;
Chowdhry, Nivritiv
;
Mittal, Vikas
;
Brock, …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011422466
Saved in:
4
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
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