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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Experiment"
~subject:"Internet marketing"
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Search: subject_exact:"Virtuelle Umgebung"
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Experiment
Internet marketing
Virtual reality
90
Virtuelle Realität
90
Consumer behaviour
69
Konsumentenverhalten
69
Augmented reality
27
Social Web
26
Social web
26
Online retailing
22
Online-Handel
22
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Brand management
14
Markenführung
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Innovation adoption
11
Innovationsakzeptanz
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Online-Marketing
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Advertising effects
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Werbewirkung
10
E-commerce
9
Electronic Commerce
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Brand image
8
Markenimage
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Customer satisfaction
7
Kundenzufriedenheit
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Virtual organization
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Virtuelle Organisation
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Virtual team
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Virtuelles Team
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Brand
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Customer experience
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Interactivity
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Markenartikel
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Marketing management
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Marketingmanagement
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Perception
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Park, Minjung
2
Alcañiz, Mariano
1
Ashraf, Abdul R.
1
Baier, Daniel
1
Barnes, Stuart J.
1
Behl, Abhishek
1
Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Carlson, Jeffrey R.
1
Chen, Sixing
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Cowan, Kirsten
1
Flavián Blanco, Carlos
1
Garnier, Marion
1
Griffart, Clovis
1
Guardia, Francisco Rejón
1
Guerreiro, João Pedro Silva Martins
1
Guixeres, Jaime
1
Horn, Esther
1
Ibáñez-Sánchez, Sergio
1
Japutra, Arnold
1
Jayawardena, Nirma Sadamali
1
Kim, Hyojung
1
Ko, Yong Jae
1
Laan, L. Nynke van der
1
Loureiro, Sandra Maria Correia
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Martínez-Navarro, Jesus
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Meißner, Martin
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Mimoun, Mohammed Slim Ben
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Nguyen, Oanh
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Oppewal, Harmen
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Orús, Carlos
1
Peak, Daniel Alan
1
Pfeiffer, Jella
1
Pfeiffer, Thies
1
Plangger, Kirk
1
Poncin, Ingrid
1
Prybutok, Victor
1
Qin, Hong
1
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Journal of business research : JBR
Journal of retailing and consumer services
Tourism management : research, policies, practice
8
Journal of behavioral and experimental economics
5
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of economic behavior & organization : JEBO
3
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3
Journal of management information systems : JMIS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of current issues and research in advertising
2
Journal of retailing
2
Journal of vacation marketing
2
Premier reference source
2
Research technology management : RTM
2
Southern economic journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
Young consumers : insight and ideas for responsible marketers
2
2. Internationaler Magdeburger Logistik-Doktorandenworkshop : 18. und 19. Juni 2009
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business Guides on the Go
1
CEDEX discussion paper series
1
CESifo working papers
1
Computational and mathematical organization theory
1
Contemporary issues in behavioral finance
1
Creativity and innovation management
1
Discussion paper series / IZA
1
E-marketing ; Vol. 3
1
Economic systems research : journal of the International Input-Output Association
1
Edition Rainer Hampp
1
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
5
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
6
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
7
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
8
A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong
;
Peak, Daniel Alan
;
Prybutok, Victor
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
Saved in:
9
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
10
Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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