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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Lecture Notes in Information Systems and Organisation"
~person:"Gountas, Sandra"
~person:"Rana, Gunjan A."
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Gountas, Sandra
Rana, Gunjan A.
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Journal of business research : JBR
Lecture Notes in Information Systems and Organisation
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ECONIS (ZBW)
2
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Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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