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~isPartOf:"Journal of business research : JBR"
~isPartOf:"MPRA Paper"
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Barrio-García, Salvador del
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Journal of business research : JBR
MPRA Paper
International journal of advertising : the quarterly review of marketing communications
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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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