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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management decision : MD"
~person:"Janssen, Catherine"
~subject:"Consumer behaviour"
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Janssen, Catherine
Brunk, Katja H.
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Du, Shuili
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Journal of business research : JBR
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Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
2
Should luxury brands say it out loud? : brand conspicuousness and consumer perceptions of responsible luxury
Janssen, Catherine
;
Vanhamme, Joëlle
;
Leblanc, Sina
- In:
Journal of business research : JBR
77
(
2017
),
pp. 167-174
Persistent link: https://www.econbiz.de/10011729908
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