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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Consumer behaviour"
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Animal protection
Consumer behaviour
Perception
115
Wahrnehmung
115
Konsumentenverhalten
88
Brand image
21
Markenimage
21
Brand management
19
Markenführung
19
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Gierl, Heribert
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Journal of fashion marketing and management
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Journal of international consumer marketing
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NBER working paper series
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The international review of retail, distribution and consumer research
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Tourism management perspectives : TMP
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of customer behaviour
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Journal of food products marketing
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NBER Working Paper
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The journal of brand management : an international journal
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Working paper / National Bureau of Economic Research, Inc.
8
Cogent business & management
7
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of marketing management : MM
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Journal of marketing research
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Journal of revenue and pricing management
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ECONIS (ZBW)
88
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1
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
2
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
3
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
4
Masstige marketing : an empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490645
Saved in:
5
Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
Saved in:
6
Ability is in the eye of the beholder : how context and individual factors shape consumer perceptions of digital assistant ability
Beeler, Lisa
;
Zablah, Alex R.
;
Rapp, Adam
- In:
Journal of business research : JBR
148
(
2022
),
pp. 33-46
Persistent link: https://www.econbiz.de/10013325444
Saved in:
7
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
8
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
9
Predicting viewer gifting behavior in sports live streaming platforms : the impact of viewer perception and satisfaction
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
- In:
Journal of business research : JBR
144
(
2022
),
pp. 599-613
Persistent link: https://www.econbiz.de/10013185018
Saved in:
10
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
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