//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzplanung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketing
145
Marketing management
54
Marketingmanagement
54
Consumer behaviour
23
Konsumentenverhalten
23
Firm performance
16
Unternehmenserfolg
16
Theorie
14
Theory
14
USA
12
United States
12
Brand management
11
Business start-up
11
Markenführung
11
Relationship marketing
11
Unternehmensgründung
11
Beziehungsmarketing
10
Entrepreneurship
9
Entrepreneurship approach
9
KMU
9
Marketing theory
9
SME
9
Bibliometrics
8
Bibliometrie
8
Entrepreneurial marketing
8
Market research
8
Marketingtheorie
8
Marktforschung
8
Absatzplanung
7
Business ethics
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Deutschland
7
Ethics
7
Ethik
7
Germany
7
Unternehmensethik
7
Competitive advantage
6
Marketing strategy
6
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
German
1
Author
All
Arnett, Dennis B.
1
Brodie, Roderick J.
1
Chen, Kuan-Yang
1
Domanski, Tomasz
1
Driessen, Paul H.
1
Fehrer, Julia
1
Geiger, Susi
1
Hillebrand, Bas
1
Huan, Tzung-cheng
1
Kaartemo, Valtteri
1
Kjellberg, Hans
1
Marschner, Hubert F.
1
Molner, Sven
1
Najafi-Tavani, Saeed
1
Najafi-Tavani, Zhaleh
1
Nenonen, Suvi
1
Nyström, Anna-Greta
1
Peng, Jianping
1
Pillai, Kishore Gopalakrishna
1
Sharifi, Hossein
1
Sharma, Piyush
1
Sprong, Niels
1
St. Davčik, Nebojša
1
Szymura-Tyc, Maja
1
Tang, Ya
1
Wagner, Udo
1
Wittmann, C. Michael
1
Zhanga, Shaoling Katee
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
Industrial marketing management : the international journal for industrial and high-tech firms
12
SpringerLink / Bücher
9
Journal of business-to-business marketing
5
Springer Proceedings in Business and Economics
5
Springer eBook Collection
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
European journal of innovation management
3
International journal of innovation management
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of the Academy of Marketing Science
3
Premier reference source
3
Springer eBooks / Business and Management
3
The journal of business & industrial marketing
3
UTB / Management
3
Cogent business & management
2
Economics of innovation and new technology
2
Edition Marketing
2
Edward Elgar E-Book Archive
2
Entrepreneurial business and economics review : EBER
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Forum Marketing und Management
2
Frontrunners or copycats?
2
Gabler Edition Wissenschaft
2
International journal of business environment : IJBE
2
Journal of business economics : JBE
2
Journal of marketing
2
Journal of marketing education : JME
2
Journal of operations management
2
Journal of strategic marketing
2
Management research review
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
2
Palgrave pivot
2
Routledge studies in innovation, organization and technology
2
Routledge studies in marketing
2
Schriften zu Distribution und Handel
2
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
2
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
3
Market mash ups : the process of combinatorial market innovation
Geiger, Susi
;
Kjellberg, Hans
- In:
Journal of business research : JBR
124
(
2021
),
pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
Saved in:
4
Emerging technology as a platform for market shaping and innovation
Kaartemo, Valtteri
;
Nyström, Anna-Greta
- In:
Journal of business research : JBR
124
(
2021
),
pp. 458-468
Persistent link: https://www.econbiz.de/10012493946
Saved in:
5
The value of marketing innovation : market-driven versus market-driving
Tang, Ya
;
Zhanga, Shaoling Katee
;
Peng, Jianping
- In:
Journal of business research : JBR
126
(
2021
),
pp. 88-98
Persistent link: https://www.econbiz.de/10012494233
Saved in:
6
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
7
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
8
Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Saved in:
9
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
10
Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.
;
Wittmann, C. Michael
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->