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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing Science"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Customer lifetime value"
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Lieferantenmanagement
Customer value
99
Kundenwert
99
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
37
Konsumentenverhalten
37
Betriebliche Wertschöpfung
35
Value creation
35
Customer integration
26
Kundenintegration
26
Brand management
17
Customer equity
17
Markenführung
17
Value co-creation
14
Customer lifetime value
13
Social Web
13
Social web
13
customer lifetime value
12
Brand image
10
Markenimage
10
Dienstleistungsqualität
9
Service quality
9
Supplier relationship management
9
Marketing management
8
Marketingmanagement
8
Service-Dominant Logic
8
Service-dominant logic
8
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
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Fashion
5
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Online retailing
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Online-Handel
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9
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Autry, Chad W.
1
Blocker, Christopher P.
1
Chatterjee, Sharmila C.
1
Confete, Ilenia
1
Dean, Alison
1
Garzón, Dolores
1
Gligor, David M.
1
He, Jiaxun
1
Hultén, Peter
1
Latinovic, Zoran
1
Li, Guoxin
1
Martens, Jonas
1
Navarro, Susana
1
Parvinen, Petri
1
Pires, Guilherme D.
1
Pöyry, Essi
1
Rehman, Muqqadas
1
Roig-Tierno, Norat
1
Russo, Ivan
1
Wang, Haiyan
1
Zhang, Ruijin
1
Zhang, Shuang
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Journal of business research : JBR
Marketing Science
Technological forecasting & social change : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of business & industrial marketing
12
Journal of revenue and pricing management
5
Marketing theory
5
Journal of business-to-business marketing
4
International journal of services and operations management
3
Journal of marketing management : MM
3
Controlling und Management
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service research : JSR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Journal of the Academy of Marketing Science
2
Supply chain management
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Addison-Wesley information technology series
1
Agricultural and Food Economics : AFE
1
Arbeitshefte Führungspsychologie
1
Beiträge zum Innovationsmarketing
1
Betriebsberater / Management
1
Business horizons
1
Business process management journal
1
Business strategy and the environment
1
Business strategy review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Corporate social responsibility and environmental management
1
Customer relations
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic markets : the international journal on networked business
1
European management journal
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
3
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
4
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
5
Relationship value based on customer equity influences on online group-buying customer loyalty
Zhang, Ruijin
;
Li, Guoxin
;
Wang, Haiyan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3820-3826
Persistent link: https://www.econbiz.de/10011515268
Saved in:
6
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
7
Co-creation in hotel-disable customer interactions
Navarro, Susana
;
Garzón, Dolores
;
Roig-Tierno, Norat
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1630-1634
Persistent link: https://www.econbiz.de/10011298875
Saved in:
8
Value creation by "muddling" in the B2B sector
Hultén, Peter
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 781-787
Persistent link: https://www.econbiz.de/10009552502
Saved in:
9
Modeling customer value perceptions in cross-cultural business markets
Blocker, Christopher P.
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 533-540
Persistent link: https://www.econbiz.de/10008901449
Saved in:
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