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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Marketingmanagement
Brand management
686
Markenführung
686
Consumer behaviour
463
Konsumentenverhalten
463
Brand image
404
Markenimage
404
Brand
276
Markenartikel
269
Relationship marketing
191
Beziehungsmarketing
190
Social Web
129
Social web
129
B-to-B-Marketing
112
Business-to-business marketing
112
Internet marketing
107
Online-Marketing
107
Lieferantenmanagement
86
Supplier relationship management
86
Luxury goods
78
Luxusgüter
78
Marketing management
61
Advertising effects
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Werbewirkung
60
Social media
47
Customer integration
46
Kundenintegration
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Brand equity
45
Branding
38
Personality psychology
37
Persönlichkeitspsychologie
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Advertising
36
Customer satisfaction
36
Kundenzufriedenheit
36
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33
Firmenimage
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Brand loyalty
32
Emotion
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China
31
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Ko, Eunju
4
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Merrilees, Bill
2
Podnar, Klement
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
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1
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1
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1
Avraham, Eli
1
Bang, Nguyen
1
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1
Barrio-García, Salvador del
1
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1
Berry, Christopher
1
Bertolini, Alessandra
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brem, Alexander
1
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1
Cai, Yuanyuan
1
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1
Casidy, Riza
1
Centeno, Edgar
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Chen, Hao
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1
Clarke, Ann Højbjerg
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Cristofaro, Matteo
1
Davcik, Nebojsa S.
1
Davvetas, Vasileios
1
Driesener, Carl Barrie
1
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Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
24
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of retailing and consumer services
20
Journal of marketing communications
19
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
14
Journal of marketing management : MM
13
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
4
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
5
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
8
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
10
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
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