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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Esch, Franz-Rudolf"
~person:"Farsky, Mario"
~person:"Trump, Rebecca K."
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Search: subject_exact:"Markenimage"
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Brand image
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Consumer behaviour
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Markenimage
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Brand management
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Markenführung
3
Brand
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Branding
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Esch, Franz-Rudolf
Farsky, Mario
Trump, Rebecca K.
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Valette-Florence, Pierre
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Best practice der Markenführung
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Cutting edge international research
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Die Betriebswirtschaft : DBW
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Electronic retailing
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Handbook on brand and experience management
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Harvard-Business-Manager : das Wissen der Besten
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Research papers on marketing and retailing
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Schmalenbach business review : sbr
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SpringerLink / Bücher
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Strategie und Technik des Automobilmarketing
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The journal of product & brand management
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
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1
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
2
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Saved in:
3
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
4
Connected consumers' responses to negative brand actions : the roles of transgression self-relevance and domain
Trump, Rebecca K.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1824-1830
Persistent link: https://www.econbiz.de/10010379225
Saved in:
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