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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER working paper series"
~subject:"Brand"
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Brand
Consumer behaviour
2,395
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2,395
Brand management
402
Markenführung
402
Beziehungsmarketing
387
Relationship marketing
387
Brand image
363
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363
Customer satisfaction
296
Kundenzufriedenheit
296
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Ko, Eunju
6
Diamantopoulos, Adamantios
4
Shukla, Paurav
4
Augusto, Mário Gomes
3
Christodoulides, George
3
Grohs, Reinhard
3
Koll, Oliver
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Phau, Ian
3
Torres, Pedro M.
3
Valette-Florence, Pierre
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Baker, Thomas L.
2
Bogomolova, Svetlana
2
Bronnenberg, Bart J.
2
Chen, Qimei
2
Dass, Mayukh
2
Davvetas, Vasileios
2
Dawes, John
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espinosa, Jennifer A.
2
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2
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Gerrath, Maximilian H. E. E.
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Gupta, Suraksha
2
Halkias, Georgios
2
Horstmann, Florian
2
Hu, Miao
2
Japutra, Arnold
2
Jin, Zhongqi
2
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National Bureau of Economic Research
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Journal of business research : JBR
NBER working paper series
The journal of brand management : an international journal
187
The journal of product & brand management
172
Journal of retailing and consumer services
151
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
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Journal of marketing communications
30
Marketing intelligence & planning
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Journal of international consumer marketing
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
231
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41
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
42
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
43
Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua
- In:
Journal of business research : JBR
146
(
2022
),
pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Saved in:
44
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
45
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
46
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
47
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
48
Woke brand activism authenticity or the lack of it
Mirzaei, Abas
;
Wilkie, Dean C.
;
Siuki, Helen
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013194131
Saved in:
49
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
50
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
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