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~isPartOf:"Journal of business research : JBR"
~isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~person:"Chang, Yu-Ting"
~subject:"Werbeplanung"
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Werbeplanung
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Journal of business research : JBR
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
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