//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Einzelhandel"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Advertising
188
Werbung
175
Advertising effects
129
Werbewirkung
129
Consumer behaviour
109
Konsumentenverhalten
109
Internet marketing
52
Online-Marketing
52
Brand management
34
Markenführung
34
Brand image
24
Markenimage
24
Brand
16
Markenartikel
16
Social Web
15
Social web
15
Emotion
13
Experiment
10
Search engine
10
Suchmaschine
10
Psychology of advertising
8
Theorie
8
Theory
8
USA
8
United States
8
Werbepsychologie
8
Bibliometrics
7
Bibliometrie
7
Marketing management
7
Marketingmanagement
7
Retail trade
7
Brand attitude
6
Marketing
6
Perception
6
Social media
6
Viral marketing
6
Virales Marketing
6
Wahrnehmung
6
Advertising effectiveness
5
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Chung, Angie
1
De Giovanni, Pietro
1
Hodges, James
1
Hopkins, Christopher D.
1
Kalyanam, Kirthi
1
Lee, Kangbok
1
Lewis, Randall A.
1
Lin, Lifeng
1
Marek, Jonathan
1
McAteer, John
1
Monfort, Abel
1
Méndez Suárez, Mariano
1
Reiley, David H.
1
Richey, Robert Glenn <Jr.>
1
Sacco, Armando
1
Woo, Hongjoo
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Quantitative marketing and economics : QME
Journal of retailing and consumer services
9
Journal of retailing
6
European journal of operational research : EJOR
3
Journal of historical research in marketing
3
Marketing science
3
Decision sciences : DS
2
Economic modelling
2
History of retailing and consumption
2
IMA journal of management mathematics
2
International journal of industrial organization
2
International journal of production research
2
International journal of retail & distribution management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The B.E. journal of economic analysis & policy
2
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Dynamic games and applications : DGA
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European journal of marketing : EJM
1
Handbook of research on international advertising
1
Information systems research : ISR
1
International game theory review
1
International journal of advertising : the review of marketing communications
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of intelligent enterprise
1
International journal of networking and virtual organisations : IJNVO
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of revenue management : IJRM
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
Saved in:
4
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
5
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
6
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
7
Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->