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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Service business"
~person:"An, Myoung-a"
~person:"Kim, Juran"
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An, Myoung-a
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Journal of business research : JBR
Service business
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
An, Myoung-a
;
Han, Sang-Lin
- In:
Journal of business research : JBR
120
(
2020
),
pp. 389-397
Persistent link: https://www.econbiz.de/10012417142
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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