A new form of brand experience in online social networks : an empirical analysis
Xiaolei Yu, Chunlin Yuan, Juran Kim, Shuman Wang
| Year of publication: |
2021
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| Authors: | Yu, Xiaolei ; Yuan, Chunlin ; Kim, Juran ; Wang, Shuman |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 426-435
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| Subject: | Customer equity | Dynamic brand experience | Social networking environment | Value co-creation | Soziales Netzwerk | Social network | Social Web | Social web | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544845