A new form of brand experience in online social networks : an empirical analysis
Year of publication: |
2021
|
---|---|
Authors: | Yu, Xiaolei ; Yuan, Chunlin ; Kim, Juran ; Wang, Shuman |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 426-435
|
Subject: | Customer equity | Dynamic brand experience | Social networking environment | Value co-creation | Social Web | Social web | Soziales Netzwerk | Social network | Markenführung | Brand management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Kundenintegration | Customer integration | Markenimage | Brand image |
-
Shin, Hakseung, (2023)
-
Wallace, Elaine, (2022)
-
Shin, Hakseung, (2022)
- More ...
-
The impact of food traceability system on consumer perceived value and purchase intention in China
Yuan, Chunlin, (2020)
-
Yuan, Chunlin, (2021)
-
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin, (2021)
- More ...