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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"congruity"
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Consumer behaviour
23
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23
Self-congruity
15
Brand image
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Markenimage
12
Brand management
11
Markenführung
11
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5
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
Psychology & marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
2
Journal of hospitality and tourism insights
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ECONIS (ZBW)
30
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date (oldest first)
1
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
2
How job crafters are selected during recruitment : an invisible filter based on job crafting experiences and applicant gender
Chen, Zhijun
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014535215
Saved in:
3
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
4
The effects of circular format on store patronage : an Italian perspective
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 430-438
Persistent link: https://www.econbiz.de/10013040673
Saved in:
5
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
6
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
7
Damned if she does, damned if she doesn't : The interactive effects of gender and agreeableness on performance evaluation
Nandkeolyar, Amit K.
;
Bagger, Jessica
;
Ekkirala, Srinivas
- In:
Journal of business research : JBR
143
(
2022
),
pp. 62-71
Persistent link: https://www.econbiz.de/10013194507
Saved in:
8
Marketing a new generation of bio-plastics products for a circular economy : the role of green self-identity, self-
congruity
, and perceived value
Confente, Ilenia
;
Scarpi, Daniele
;
Russo, Ivan
- In:
Journal of business research : JBR
112
(
2020
),
pp. 431-439
Persistent link: https://www.econbiz.de/10012230624
Saved in:
9
Discount venture brands : self-
congruity
and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
10
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
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