Effects of "feeling right" about website cultural congruency on regular and mobile websites
Year of publication: |
2020
|
---|---|
Authors: | Bartikowski, Boris ; Gierl, Heribert ; Richard, Marie-Odile |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 420-428
|
Subject: | Attitude certainty | Ethnic marketing | Metacognitions | Mobile marketing | Touchscreen device | Website cultural congruity | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Ethnische Gruppe | Ethnic group | Mobile Marketing |
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