//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer texts in business and economics"
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Relationship marketing
3
Beziehungsmanagement
2
Consumer behaviour
2
Konsumentenverhalten
2
Kundenmanagement
2
Kundenwert
2
Customer engagement
1
Customer experience
1
Familienunternehmen
1
Familiness
1
Family business
1
Family firms
1
Grounded Theory
1
Grounded theory
1
Key account management
1
Key-Account-Management
1
Methodological triangulation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Lehrbuch
2
Article in journal
1
Aufsatz in Zeitschrift
1
Textbook
1
Language
All
English
3
Author
All
Kumar, V.
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Veloutsou, Cleopatra
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Diamantopoulos, Adamantios
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Gustafsson, Anders
3
Harrigan, Paul
3
Johnson, Lester W.
3
Kukar-Kinney, Monika
3
Leischnig, Alexander
3
Mattila, Anna S.
3
Mora Cortez, Roberto
3
Naudé, Peter
3
Oghazi, Pejvak
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Prentice, Catherine
3
Rapp, Adam
3
Roy, Rajat
3
Sharifah Faridah Syed Alwi
3
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Published in...
All
Journal of business research : JBR
Springer texts in business and economics
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
3
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->