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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Relationship marketing"
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Relationship marketing
Bibliometrics
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Journal of business research : JBR
Technological forecasting & social change : an international journal
International journal of consumer studies
3
International journal of retail and distribution management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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International journal of technology marketing : IJTMkt
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International review on public and non-profit marketing
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The journal of brand management : an international journal
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The service industries journal
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A Research Agenda for Service Marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Contemporary trends in innovative marketing strategies
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European Sport management quarterly : ESMQ
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of nonprofit & public sector marketing
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Journal of personal selling & sales management : JPSSM
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management decision : MD
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
Key account management in B2B marketing : a systematic
literature
review
and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
4
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
5
A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.
;
Perez-Vega, Rodrigo
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
Saved in:
6
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Saved in:
7
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
8
Customer relationship management and its impact on innovation : a
literature
review
Guerola-Navarro, Vicente
;
Gil-Gomez, Hermenegildo
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 83-87
Persistent link: https://www.econbiz.de/10012509303
Saved in:
9
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
10
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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