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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The Oxford handbook of corporate reputation"
~subject:"Bank"
~subject:"Öffentlichkeitsarbeit"
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Bank
Öffentlichkeitsarbeit
Corporate reputation
116
Firmenimage
116
Reputation
39
Brand management
25
Markenführung
25
Public relations
23
Brand image
20
Markenimage
20
Brand architecture
19
Markenarchitektur
19
Consumer behaviour
17
Corporate Social Responsibility
17
Corporate social responsibility
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Konsumentenverhalten
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Corporate culture
16
Unternehmenskultur
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Theorie
13
Theory
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Marketing management
12
Marketingmanagement
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Corporate image
9
Beziehungsmarketing
8
Relationship marketing
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Personality psychology
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Persönlichkeitspsychologie
7
Confidence
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Firm performance
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Unternehmenserfolg
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Vertrauen
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Business ethics
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Competitive advantage
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Corporate brand
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Corporate identity
5
Corporate marketing
5
Customer satisfaction
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Melewar, T. C.
4
Foroudi, Pantea
3
Balmer, John M.T.
2
Crisafulli, Benedetta
2
Elsbach, Kimberly D.
2
Gupta, Suraksha
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Whittington, Richard
2
Yakis-Douglas, Basak
2
Ageeva, Elena
1
Amabile, Sara
1
Andersen, Sophie Esmann
1
Barkemeyer, Ralf
1
Casado-Molina, Ana-María
1
Chang, Chao-Ching
1
Claeys, An-Sofie
1
Conte, Francesca
1
Cuomo, Maria Teresa
1
De Roeck, Kenneth
1
Dennis, Charles
1
Devereux, Luke
1
Dinnie, Keith
1
Donavan, D. Todd
1
Faugère, Christophe
1
Flint, Daniel J.
1
Foroudi, Mohammad Mahdi
1
Gergaud, Olivier
1
Giebelhausen, Michael
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Golicic, Susan L.
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Hanh Song Thi Pham
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Hien Thi Tran
1
Ingram, Paul L.
1
Jin, Zhongqi
1
Johansen, Trine Susanne
1
Katsikeas, Constantine S.
1
Kitchen, Philip J.
1
Lange, Thomas
1
Liang, Shih-Chen
1
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Journal of business research : JBR
The Oxford handbook of corporate reputation
Corporate communications : an international journal
36
Corporate reputation review : an international journal
29
Journal of business ethics : JOBE
19
SpringerLink / Bücher
15
Journal of marketing communications
13
Journal of communication management : an international journal
12
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
The international journal of bank marketing : IJBM
8
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing intelligence & planning
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of business strategy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
International studies of management and organization
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Pakistan journal of commerce and social sciences
4
The Academy of Management review : AMR
4
Theoretical and applied economics : GAER review
4
essentials
4
Academy of Management journal : AMJ
3
Business & society
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch Kommunikationsmanagement
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
International journal of bank marketing
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
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1
The corporate reputation and consumer-company identification link as a sensemaking process : a cross-level interaction analysis
Wolter, Jeremy S.
;
Donavan, D. Todd
;
Giebelhausen, Michael
- In:
Journal of business research : JBR
132
(
2021
),
pp. 289-300
Persistent link: https://www.econbiz.de/10012581608
Saved in:
2
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
3
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
4
Online corporate reputation : a panel data approach and a reputation index proposal applied to the banking sector
Ramos, Célia M. Q.
;
Casado-Molina, Ana-María
- In:
Journal of business research : JBR
122
(
2021
),
pp. 121-130
Persistent link: https://www.econbiz.de/10012420349
Saved in:
5
Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze
;
Claeys, An-Sofie
- In:
Journal of business research : JBR
130
(
2021
),
pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
Saved in:
6
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
7
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
8
Media attention to large-scale corporate scandals : hype and boredom in the age of social media
Barkemeyer, Ralf
;
Faugère, Christophe
;
Gergaud, Olivier
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 385-398
Persistent link: https://www.econbiz.de/10012238085
Saved in:
9
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
10
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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