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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
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Search: subject:"congruity"
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Consumer behaviour
22
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22
Self-congruity
15
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8
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Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Journal of destination marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Psychology & marketing
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International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
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Journal of retailing
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Journal of strategic marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
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Tourism management perspectives : TMP
3
Tourism review
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Australasian marketing journal
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Human resource management
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International review on public and non-profit marketing
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Journal of career development
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
26
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1
The effects of circular format on store patronage : an Italian perspective
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 430-438
Persistent link: https://www.econbiz.de/10013040673
Saved in:
2
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
4
Damned if she does, damned if she doesn't : The interactive effects of gender and agreeableness on performance evaluation
Nandkeolyar, Amit K.
;
Bagger, Jessica
;
Ekkirala, Srinivas
- In:
Journal of business research : JBR
143
(
2022
),
pp. 62-71
Persistent link: https://www.econbiz.de/10013194507
Saved in:
5
Marketing a new generation of bio-plastics products for a circular economy : the role of green self-identity, self-
congruity
, and perceived value
Confente, Ilenia
;
Scarpi, Daniele
;
Russo, Ivan
- In:
Journal of business research : JBR
112
(
2020
),
pp. 431-439
Persistent link: https://www.econbiz.de/10012230624
Saved in:
6
Discount venture brands : self-
congruity
and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
7
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
8
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-
congruity
and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
9
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
10
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
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