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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The service industries journal"
~subject:"Internet marketing"
~subject:"Markenführung"
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Internet marketing
Markenführung
Online retailing
235
Online-Handel
235
Consumer behaviour
176
Konsumentenverhalten
176
E-commerce
79
Electronic Commerce
79
Online-Marketing
71
Beziehungsmarketing
44
Relationship marketing
44
Social Web
43
Social web
43
Viral marketing
43
Virales Marketing
43
Einzelhandel
38
Retail trade
38
Customer satisfaction
27
Kundenzufriedenheit
27
Dienstleistungsqualität
24
Service quality
24
Website
19
Confidence
18
Distribution channel
18
Vertrauen
18
Vertriebsweg
18
Personalization
14
Brand management
13
Internet
13
Online reviews
13
Emotion
12
Online shopping
12
Brand image
11
Markenimage
11
Personalisierung
11
Virtual reality
11
Virtuelle Realität
11
Bibliometrics
10
Bibliometrie
10
Data Mining
9
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78
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78
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English
78
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Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Bigné Alcañiz, J. Enrique
2
Chatzipanagiotou, Kalliopi
2
Cowan, Kirsten
2
Cui, Geng
2
Ketron, Seth
2
Kim, Jikyung
2
Kim, Minjeong
2
Laroche, Michel
2
Mazaheri, Ebrahim
2
Peng, Ling
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Wang, Fang
2
Aiello, Gaetano
1
Akhtar, Nadeem
1
Al Qeisi, Kholoud
1
Alamanos, Eleftherios
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alcántara-Pila, Juan Miguel
1
Anurag Singh
1
Augusto, Mário Gomes
1
Bala, Pradip Kumar
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Banerjee, Snehasish
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Barrio-García, Salvador del
1
Behl, Abhishek
1
Benkenstein, Martin
1
Berg, Hanna
1
Bhardwaj, Pradeep
1
Bhatnagar, Amit
1
Biscaia, Rui
1
Bonnici, Joseph
1
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Journal of business research : JBR
The service industries journal
Journal of retailing and consumer services
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Information systems research : ISR
32
International journal of internet marketing and advertising : IJIMA
32
Journal of management information systems : JMIS
31
International journal of electronic marketing and retailing : IJEMR
29
International journal of hospitality management
28
Electronic commerce research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of internet commerce
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of retailing
18
Journal of electronic commerce research : JECR
17
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Tourism management : research, policies, practice
16
Journal of hospitality marketing & management
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
International journal of retail & distribution management
13
Cogent business & management
12
Journal of marketing communications
12
Springer eBook Collection
12
Asia Pacific journal of marketing and logistics
10
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of international consumer marketing
9
Journal of marketing
9
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ECONIS (ZBW)
78
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
5
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
6
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
9
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
10
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
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