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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management perspectives : TMP"
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~subject:"Markenführung"
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Markenführung
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Journal of business research : JBR
Tourism management perspectives : TMP
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
SpringerLink / Bücher
7
The journal of brand management : an international journal
5
Markenkommunikation und Beziehungsmarketing
4
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Flagship marketing : concepts and places
3
Gabler Edition Wissenschaft
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
Sport management review
3
Wirtschaftswissenschaft
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Arts marketing : an international journal ; AM
2
Beiträge zum Controlling
2
Erfurter Hefte zum angewandten Marketing
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
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Event-Marketing : Trends und Entwicklungen
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
International journal of event and festival management
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Journal of advertising research
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Markenmanagement
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Springer eBook Collection / Business and Economics
2
Stand und Perspektiven der Eventforschung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Asia Pacific journal of marketing and logistics
1
Brand the Future : systematische Markenentwicklung im B2B
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Breaking new ground in theory and practice
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Brick & mortar shopping in the 21st century
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Conference proceedings trends in business communication 2016
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ECONIS (ZBW)
6
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
4
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
5
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
6
The right brew? : an analysis of the tourism experiences in rural Taiwan's coffee estates
Wang, Mei-jung
;
Chen, Li-Hsin
;
Su, Po-an
;
Morrison, …
- In:
Tourism management perspectives : TMP
30
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10012007868
Saved in:
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