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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wissenschaft & Praxis"
~subject:"Market research"
~subject:"Theorie"
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Search: subject_exact:"Kundennähe"
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Market research
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Beziehungsmarketing
634
Relationship marketing
634
Consumer behaviour
338
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338
Customer satisfaction
137
Kundenzufriedenheit
137
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132
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132
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104
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104
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100
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100
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91
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Homburg, Christian
4
Bruhn, Manfred
3
Stauss, Bernd
2
Ahlert, Dieter
1
Babakus, Emin
1
Bartikowski, Boris
1
Chen, Kuan-Yang
1
Chen, Po-Yuan
1
Cui, Charles Chi
1
Floh, Arne
1
Han, Sang-Lin
1
Hogg, Margaret K.
1
Holann, Jeanne L.
1
Ishaq, Muhammad Ishtiaq
1
Johnson, Debra
1
Koller, Monika
1
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1
Morris, Michael H.
1
Mrad, Mona
1
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1
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1
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1
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1
Ur-Rehman, Zia
1
Wu, Lei-Yu
1
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1
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Journal of business research : JBR
Wissenschaft & Praxis
Gabler Edition Wissenschaft
69
SpringerLink / Bücher
52
European journal of operational research : EJOR
37
Springer eBook Collection / Business and Economics
34
Europäische Hochschulschriften / 5
29
Neue betriebswirtschaftliche Forschung : Nbf
21
Gabler-Edition Wissenschaft
18
Journal of business economics : JBE
17
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
Basler Schriften zum Marketing
16
Kundenbeziehungen im Dienstleistungsbereich
16
Jahrbuch der Absatz- und Verbrauchsforschung
14
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
14
Die Betriebswirtschaft : DBW
13
Handelsforschung
13
International journal of production research
13
Berichte aus der Betriebswirtschaft
12
Interaktionen im Dienstleistungsbereich
12
DUV / Wirtschaftswissenschaft
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
10
Hamburger Schriften zur Marketingforschung
10
Journal of the Academy of Marketing Science
10
Marketing : ZFP ; journal of research and management
10
Betriebswirtschaftslehre für Technologie und Innovation
9
Journal of marketing research : JMR
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
9
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
8
International journal of production economics
8
Meddelanden från Svenska Handelshögskolan
8
Operations research letters
8
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Kundenbindung im Handel
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ECONIS (ZBW)
17
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
3
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
4
Why does loyalty-cooperation behavior vary over buyer-seller relationship?
Wu, Lei-Yu
;
Chen, Po-Yuan
;
Chen, Kuan-Yang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2322-2329
Persistent link: https://www.econbiz.de/10011389375
Saved in:
5
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
6
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
7
East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.
;
Reast, Jon
;
Johnson, Debra
;
Tourky, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149
Saved in:
8
Kundenintegration : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779880
Saved in:
9
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
10
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2006
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003170992
Saved in:
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