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~isPartOf:"Journal of business research : JBR"
~isPartOf:"World economic and financial surveys"
~person:"Fransen, Marieke L."
~person:"Laroche, Michel"
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Advertising effects
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Fransen, Marieke L.
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Journal of business research : JBR
World economic and financial surveys
International journal of advertising : the quarterly review of marketing communications
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
2
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
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