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~language:"eng"
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Journal of business research : JBR
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The "research world café" as method of scientific enquiry : combining rigor with relevance and speed
Schiele, Holger
;
Krummaker, Stefan
;
Hoffmann, Petra
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 280-296
Persistent link: https://www.econbiz.de/10013040667
Saved in:
2
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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