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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Cho, Yoon-Na"
~type:"article"
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Consumer behaviour
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Cho, Yoon-Na
Kumar, Satish
5
Parida, Vinit
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Dhir, Amandeep
4
Lim, Weng Marc
4
Zhou, Kevin Zheng
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Journal of business research : JBR
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
2
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
3
It's a match when green meets healthy in sustainability labeling
Cho, Yoon-Na
;
Baskin, Ernest
- In:
Journal of business research : JBR
86
(
2018
),
pp. 119-129
Persistent link: https://www.econbiz.de/10011855235
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