The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Yoon-Na Cho, Charles R. Taylor
| Year of publication: |
2020
|
|---|---|
| Authors: | Cho, Yoon-Na ; Taylor, Charles Raymond |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 379-388
|
| Subject: | Green advertising | Labeling | Sustainability | Nachhaltige Entwicklung | Sustainable development | Umweltzeichen | Eco-label | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Werbung | Advertising | Nachhaltigkeit | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417141