Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Amy Stokes and Anna M. Turri
| Year of publication: |
2015
|
|---|---|
| Authors: | Stokes, Amy ; Turri, Anna M. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 4, p. 300-315
|
| Subject: | eco-labels | eco-labeling | green advertising | congruity theory | Umweltzeichen | Eco-label | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Printwerbung | Print advertising | Treibhausgas-Emissionen | Greenhouse gas emissions | Öko-Produkt | Sustainable product | Warenkennzeichnung | Product labelling | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405893