Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Year of publication: |
2015
|
---|---|
Authors: | Stokes, Amy ; Turri, Anna M. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 4, p. 300-315
|
Subject: | eco-labels | eco-labeling | green advertising | congruity theory | Schweden | Sweden | Umweltzeichen | Eco-label | Konsumentenverhalten | Consumer behaviour | Zollpolitik | Tariff policy | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Werbung | Advertising | Treibhausgas-Emissionen | Greenhouse gas emissions | Warenkennzeichnung | Product labelling | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product |
-
Bang Nguyen Viet, (2023)
-
Bang Nguyen Viet, (2022)
-
Perception of consumers on green products in Nepalese market
Dangol, Shrijan, (2022)
- More ...
-
Newman, Christopher L., (2014)
-
Stokes, Amy, (2011)
-
A 20-year examination of the perceptions of business school interns : a longitudinal case study
Cook, Sherry James, (2015)
- More ...