Co-branding : the effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions
Amy Stokes and Thomas D. Jensen
| Year of publication: |
2011
|
|---|---|
| Authors: | Stokes, Amy ; Jensen, Thomas D. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 1, p. 97-108
|
| Subject: | Markenführung | Brand management | Online-Handel | Online retailing | Einzelhandel | Retail trade | Logistikunternehmen | Logistics provider | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008900886