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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Krishen, Anjala S."
~subject:"Affect balance"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Krishen, Anjala S.
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Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
2
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
3
The pursuit of virtual happiness : exploring the social media experience across generations
Berezan, Orie
;
Krishen, Anjala S.
;
Agarwal, Shaurya
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 455-461
Persistent link: https://www.econbiz.de/10011881942
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