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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Krishen, Anjala S."
~subject:"Affect balance"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Krishen, Anjala S.
Balaji, M. S.
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The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
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2
When is enough, enough? : investigating product reviews and information overload from a consumer empowerment perspective
Hu, Han-fen
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
100
(
2019
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012023771
Saved in:
3
The pursuit of virtual happiness : exploring the social media experience across generations
Berezan, Orie
;
Krishen, Anjala S.
;
Agarwal, Shaurya
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 455-461
Persistent link: https://www.econbiz.de/10011881942
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