When is enough, enough? : investigating product reviews and information overload from a consumer empowerment perspective
Han-fen Hu, Anjala S. Krishen
| Year of publication: |
2019
|
|---|---|
| Authors: | Hu, Han-fen ; Krishen, Anjala S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 27-37
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| Subject: | Online reviews | Consumer empowerment | Information overload | Decision satisfaction | Review quantity and quality | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Produktinformation | Product information | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023771