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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Advertising"
~subject:"Werbepsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Werbepsychologie
Advertising effects
201
Werbewirkung
201
Consumer behaviour
134
Konsumentenverhalten
134
Werbung
108
Brand management
49
Internet marketing
49
Markenführung
49
Online-Marketing
49
Brand image
44
Markenimage
44
Brand
28
Emotion
28
Markenartikel
28
Social Web
22
Social web
22
Experiment
14
Cognition
13
Kognition
13
Marketing management
12
Marketingmanagement
12
Celebrity endorsement
11
Celebrity-Werbung
11
Psychology of advertising
11
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
8
Verkaufsförderung
8
Wahrnehmung
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English
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Bellman, Steven
2
Bove, Liliana L.
2
Choi, Yung Kyun
2
Das, Gopal
2
Dass, Mayukh
2
Ford, John B.
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Merchant, Altaf
2
Monfort, Abel
2
Orazi, Davide C.
2
Richard, Marie-Odile
2
Septianto, Felix
2
Taylor, Charles Raymond
2
Teng, Lefa
2
Thomas, Sunil
2
Uribe, Rodrigo
2
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Akhtar, Pervaiz
1
Alvarez, Cecilia M. O.
1
Ammi, Chantal
1
Ashaduzzaman, Md.
1
Assaf, A. Georges
1
Baack, Daniel W.
1
Baalbaki, Sally
1
Bachnik, Katarzyna
1
Balaji, M. S.
1
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1
Bang, Hye Jin
1
Bansal, Amrita
1
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1
Barrio-García, Salvador del
1
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1
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
149
International journal of advertising : the quarterly review of marketing communications
132
Journal of advertising : official publication of the American Academy of Advertising
122
Journal of marketing communications
112
Journal of advertising research
102
Psychology & marketing
60
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising : JCIRA
38
Journal of retailing and consumer services
36
European journal of marketing : EJM
34
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
25
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
116
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116
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
3
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
4
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
Saved in:
5
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
6
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
7
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
8
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
9
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
10
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
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