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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand"
~subject:"Innovationsmanagement"
~type_genre:"Article in journal"
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Brand
Innovationsmanagement
Consumer behaviour
1,892
Konsumentenverhalten
1,892
Innovation
824
Firm performance
683
Unternehmenserfolg
681
Relationship marketing
623
Beziehungsmarketing
621
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584
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583
Innovation management
541
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473
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473
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Gupta, Suraksha
8
Huarng, Kun-Huang
8
Bouncken, Ricarda B.
7
Kraus, Sascha
7
Foroudi, Pantea
6
Ko, Eunju
6
Parida, Vinit
6
Wincent, Joakim
6
Xie, Xuemei
6
Malik, Ashish
5
Melewar, T. C.
5
Sharma, Piyush
5
Witell, Lars
5
Christodoulides, George
4
Dabić, Marina
4
Diamantopoulos, Adamantios
4
Gustafsson, Anders
4
Mas-Tur, Alicia
4
Messeni Petruzzelli, Antonio
4
Moon, Hakil
4
O'Cass, Aron
4
Ozdemir, Sena
4
Paul, Justin
4
Phau, Ian
4
Shukla, Paurav
4
To, Chester K. M.
4
Vrontis, Demetris
4
Ali, Murad
3
Ardito, Lorenzo
3
Augusto, Mário Gomes
3
Budhwar, Pawan S.
3
Cheng, Cheng-Feng
3
Christofi, Michael
3
Colladon, Andrea Fronzetti
3
Czinkota, Michael R.
3
Dass, Mayukh
3
Davvetas, Vasileios
3
De Massis, Alfredo
3
Doyle, Richard
3
Dwivedi, Yogesh Kumar
3
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Journal of business research : JBR
Technological forecasting & social change : an international journal
637
International journal of innovation management
567
International journal of technology management : IJTM
451
Research policy : policy, management and economic studies of science, technology and innovation
438
Technovation : the international journal of technological innovation, entrepreneurship and technology management
417
Technology analysis & strategic management
398
Journal of open innovation : technology, market, and complexity
374
Industrial marketing management : the international journal for industrial and high-tech firms
305
The journal of brand management : an international journal
286
IEEE transactions on engineering management : EM
264
International journal of innovation and technology management
227
The journal of product & brand management
208
The journal of product innovation management : an international publication of the Product Development & Management Association
206
Innovation: organization & management : IOM
195
Journal of retailing and consumer services
189
Research technology management : RTM
180
R & D management
178
Industry and innovation
162
Journal of engineering and technology management : JET-M
162
Creativity and innovation management
160
International journal of business innovation and research
152
European journal of innovation management
144
Industrial and corporate change
126
The journal of technology transfer
124
The journal of business & industrial marketing
120
International journal of entrepreneurship and innovation management
119
Economics of innovation and new technology
112
Journal of knowledge management
111
European journal of innovation management : EJIM
110
International journal of production economics
106
Management science : journal of the Institute for Operations Research and the Management Sciences
103
International journal of innovation management : IJIM
99
Strategy & leadership : a publication of Strategic Leadership Forum
99
California management review
94
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
92
The service industries journal
92
Harvard business review : HBR
88
Business horizons
86
Cogent business & management
86
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ECONIS (ZBW)
813
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1
AI for managing open innovation : opportunities, challenges, and a research agenda
Broekhuizen, Thijs
;
Dekker, Hendrikus Cornelis
;
Faria, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383194
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Born to be sustainable : how to combine strategic disruption, open innovation, and process digitization to create a sustainable business
Allal-Chérif, Oihab
;
Costa Climent, Juan
;
Ulrich …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468820
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza
;
Mahavarpour, Nasrin
;
Foroudi, Pantea
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
Saved in:
8
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
9
Collaboration strategies and SME innovation performance
Audretsch, David B.
;
Belitski, Maksim
;
Caiazza, Rosa
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304113
Saved in:
10
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
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