//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"USA"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
USA
Consumer behaviour
1,892
Konsumentenverhalten
1,892
Innovation
824
Firm performance
683
Unternehmenserfolg
681
Relationship marketing
623
Beziehungsmarketing
621
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
Markenimage
473
Social Web
436
Social web
436
Business start-up
410
Unternehmensgründung
410
Entrepreneurship
402
Entrepreneurship approach
369
Corporate social responsibility
346
United States
345
Corporate Social Responsibility
340
Theory
325
Theorie
322
Marketing management
318
Marketingmanagement
318
Internet marketing
312
Online-Marketing
312
Multinationales Unternehmen
297
Transnational corporation
297
KMU
292
SME
292
Customer satisfaction
291
Kundenzufriedenheit
289
China
281
Brand
275
Strategic management
274
Bibliometrics
273
Strategisches Management
273
more ...
less ...
Online availability
All
Undetermined
480
Type of publication
All
Article
810
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
812
Collection of articles of several authors
10
Sammelwerk
10
Conference paper
7
Konferenzbeitrag
7
Language
All
English
Author
All
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Bartikowski, Boris
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Gupta, Suraksha
5
Ko, Eunju
5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Walsh, Gianfranco
5
Aiello, Gaetano
4
Babin, Barry J.
4
Badrinarayanan, Vishag
4
Cornwell, T. Bettina
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Spielmann, Nathalie
4
Voyer, Benjamin G.
4
Wu, Chih-Wen
4
Augusto, Mário Gomes
3
Bang, Nguyen
3
Chatterjee, Subimal
3
Chen, Qimei
3
Dawes, John
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Halkias, Georgios
3
more ...
less ...
Published in...
All
Journal of business research : JBR
The American economic review
2,011
The review of economics and statistics
1,411
The review of financial studies
1,337
The journal of finance : the journal of the American Finance Association
1,305
American journal of agricultural economics
1,261
Applied economics
1,170
Economic review
924
Journal of banking & finance
872
Economic inquiry : journal of the Western Economic Association International
846
Economics letters
846
Monthly labor review : MLR
845
National tax journal
841
Journal of financial economics
837
Journal of financial and quantitative analysis : JFQA
807
Southern economic journal
797
The journal of futures markets
773
Journal of human resources : JHR
765
Journal of money, credit and banking : JMCB
708
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
664
The journal of law & economics
640
The quarterly journal of economics
623
American economic journal : a journal of the American Economic Association
603
Challenge
600
ILR review : the journal of work and policy
590
Health affairs : at the intersection of health, health care, and policy
588
Journal of labor economics
543
Journal of monetary economics
521
European journal of operational research : EJOR
515
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
512
Journal of urban economics
509
Review / Federal Reserve Bank of St. Louis
506
Journal of economic issues : jei
498
Business economics : the journal of the National Association for Business Economists
492
Public choice
478
Contemporary economic policy : a journal of Western Economic Association International
474
Journal of public economics
474
Journal of business ethics : JOBE
472
The electricity journal
468
more ...
less ...
Source
All
ECONIS (ZBW)
812
Showing
1
-
10
of
812
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
8
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
9
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
10
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->