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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Customer satisfaction
Markenführung
Consumer behaviour
1,892
Konsumentenverhalten
1,892
Innovation
824
Firm performance
683
Unternehmenserfolg
681
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623
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Ko, Eunju
11
Melewar, T. C.
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9
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9
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9
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Kim, Kyung Hoon
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6
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5
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5
Chen, Qimei
5
Christodoulides, George
5
Ekinci, Yuksel
5
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Michel, Géraldine
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Grohs, Reinhard
4
Hultman, Magnus
4
Japutra, Arnold
4
Krishen, Anjala S.
4
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4
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Journal of business research : JBR
Journal of retailing and consumer services
672
The journal of brand management : an international journal
553
International journal of hospitality management
436
The journal of product & brand management
389
Tourism management : research, policies, practice
227
The journal of services marketing
216
The service industries journal
211
Journal of travel and tourism marketing
205
International journal of contemporary hospitality management
185
Asia Pacific journal of marketing and logistics
182
Psychology & marketing
182
European journal of marketing : EJM
179
Journal of hospitality marketing & management
179
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
174
Industrial marketing management : the international journal for industrial and high-tech firms
172
Cogent business & management
151
Journal of strategic marketing
144
Journal of the Academy of Marketing Science
144
Journal of marketing management : MM
136
Marketing intelligence & planning
135
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Journal of marketing
126
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Services marketing quarterly
114
Journal of marketing communications
113
Journal of air transport management
111
Tourism management perspectives : TMP
103
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
102
Journal of retailing
101
Marketing letters : a journal of research in marketing
100
Service business
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
The IUP journal of brand management : IJBRM
92
Journal of service research : JSR
91
Journal of service management
86
The TQM journal : the international review of organizational improvement
86
International journal of retail & distribution management
83
Journal of marketing research : JMR
82
Journal of Asian finance, economics and business : JAFEB
81
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ECONIS (ZBW)
849
Showing
1
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10
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849
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1
A goal-driven framework for compliance-dependent services : pathways to customer satisfaction and well-being
Tang, Chuanyi
;
Guo, Lin
;
Gruen, Thomas
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014551048
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Classification of reviews of e-healthcare services to improve patient satisfaction : insights from an emerging economy
Dhakate, Nikhil
;
Joshi, Rohit
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304055
Saved in:
8
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
9
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
10
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
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