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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
~type_genre:"Article in journal"
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Konsumentenverhalten
Transnational corporation
Consumer behaviour
1,892
Innovation
824
Firm performance
683
Unternehmenserfolg
681
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623
Beziehungsmarketing
621
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584
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
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Valette-Florence, Pierre
13
Bartikowski, Boris
12
Sharma, Piyush
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Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
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Merchant, Altaf
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Shukla, Paurav
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
7
Ciravegna, Luciano
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Geuens, Maggie
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Gupta, Suraksha
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Kim, Kyung Hoon
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Liu, Martin J.
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Mattila, Anna S.
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McLean, Graeme J.
7
Melewar, T. C.
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Paul, Justin
7
Pereira, Vijay
7
Roy, Rajat
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Roy, Sanjit
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Wagner, Udo
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Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
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Das, Gopal
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing and consumer services
1,933
International journal of consumer studies
757
International journal of hospitality management
743
International business review : the official journal of the European International Business Academy
673
Psychology & marketing
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
562
Journal of world business : JWB
489
Journal of business ethics : JOBE
423
Management international review : mir ; journal of international business
411
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
394
European journal of marketing : EJM
359
The journal of brand management : an international journal
352
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international management
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Technological forecasting & social change : an international journal
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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309
Cogent business & management
306
International journal of retail & distribution management
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Journal of retailing
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Tourism management : research, policies, practice
302
Journal of marketing communications
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
285
Journal of fashion marketing and management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
281
The international journal of human resource management
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
Journal of the Academy of Marketing Science
275
International journal of contemporary hospitality management
269
The journal of services marketing
260
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ECONIS (ZBW)
2,187
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1
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
3
Analyzing the real size of the tourism industry on the basis of an assessment of water consumption patterns
Gonzalez-Perez, Daniel M.
;
Martín Martín, José María
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014229171
Saved in:
4
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
5
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
6
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
9
Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta
;
Chéreau, Philippe
;
Soscia, Isabella
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
Saved in:
10
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
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