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~isPartOf:"Journal of business research : JBR"
~person:"Abbu, Haroon R."
~person:"De Bock, Koen W."
~subject:"RFM"
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Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
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