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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~subject:"Online-Marketing"
~subject:"Theorie"
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Aiello, Gaetano
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Journal of business research : JBR
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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