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~isPartOf:"Journal of business research : JBR"
~person:"Alvarez, Cecilia M. O."
~type:"article"
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Alvarez, Cecilia M. O.
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
2
The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.
;
Taylor, Kimberly A.
;
Gomez, Carolina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 158-167
Persistent link: https://www.econbiz.de/10011645556
Saved in:
3
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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