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~isPartOf:"Journal of business research : JBR"
~person:"Babu, Mujahid Mohiuddin"
~person:"Ceric, Arnela"
~type_genre:"Aufsatz in Zeitschrift"
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Babu, Mujahid Mohiuddin
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of business research : JBR
140
(
2022
),
pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
Saved in:
2
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
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