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~isPartOf:"Journal of business research : JBR"
~person:"Broderick, Amanda J."
~person:"Gierl, Heribert"
~subject:"Ethnic group"
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Broderick, Amanda J.
Gierl, Heribert
Cleveland, Mark
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Journal of business research : JBR
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ECONIS (ZBW)
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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