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~isPartOf:"Journal of business research : JBR"
~person:"Cardinali, Silvio"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai
;
Luk, Sherriff Ting-kwong
;
Cardinali, Silvio
- In:
Journal of business research : JBR
86
(
2018
),
pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
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