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~isPartOf:"Journal of business research : JBR"
~person:"Donthu, Naveen"
~person:"Kim, Kyung Hoon"
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Donthu, Naveen
Kim, Kyung Hoon
Laroche, Michel
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
A reader in marketing communications
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ECONIS (ZBW)
9
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
4
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
5
Forty-five years of Journal of Business Research : a bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
- In:
Journal of business research : JBR
109
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012237918
Saved in:
6
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
7
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
8
The fluent online shopping experience
Mosteller, Jill
;
Donthu, Naveen
;
Eroglu, Sevgin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
Saved in:
9
Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit
;
Donthu, Naveen
;
Wei, Yujie
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
Saved in:
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