Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Naveen Donthu, Satish Kumar, Neeraj Pandey, Nitesh Pandey, Akanksha Mishra
| Year of publication: |
2021
|
|---|---|
| Authors: | Donthu, Naveen ; Kumar, Satish ; Pandey, Neeraj ; Pandey, Nitesh ; Mishra, Akanksha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 758-773
|
| Subject: | Electronic word of mouth | Bibliometric analysis | Service recovery | Social media | Systmetic review | Virales Marketing | Viral marketing | Social Web | Social web | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.07.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648016