//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Gupta, Suraksha"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Relationship marketing
3
Brand
2
Complexity theory
2
Configuration
2
Corporate reputation
2
Firmenimage
2
Loyalty
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Reputation
2
Website
2
Advertising effects
1
Aesthetics of experience
1
Affective trust
1
Arbeitsverhalten
1
Attitude certainty
1
Authenticity
1
Automotive industry
1
Behavioral economics
1
Behaviour
1
Brand architecture
1
Brand experience
1
Brand loyalty
1
Brand origin image
1
Brand perception
1
Brand purchasing intention
1
Brand representative
1
CFA
1
Categorization
1
Cognitive trust
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gierl, Heribert
Gupta, Suraksha
Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
5
Merchant, Altaf
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Teng, Lefa
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Mandler, Timo
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Ozdemir, Sena
3
Pedeliento, Giuseppe
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
4
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Qualitative market research : an international journal
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper / Indian Institute of Management, Ahmedabad
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
2
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
3
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->