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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~subject:"Brand origin image"
~subject:"Metacognitions"
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Brand origin image
Metacognitions
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Online-Marketing
2
Website
2
Attitude certainty
1
Authenticity
1
Automotive industry
1
Brand image
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Brand management
1
Categorization
1
Consumer culture positioning
1
Country of manufacture
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Country-of-origin
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Culture-laden website design
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Designation of origin
1
Ethnic group
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Ethnic marketing
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Ethnische Gruppe
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Herkunftsbezeichnung
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Kfz-Industrie
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Kraftfahrzeug
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Luxury cars
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Luxury goods
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Luxusgüter
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Made-in-China
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Markenführung
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Markenimage
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Mobile Marketing
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Mobile marketing
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Motor vehicle
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Personality psychology
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Persönlichkeitspsychologie
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Rules of origin
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Social identity
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Touchscreen device
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Ursprungsregeln
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Website cultural congruity
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Gierl, Heribert
Bartikowski, Boris
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Fastoso, Fernando
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Richard, Marie-Odile
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Journal of business research : JBR
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
2
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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